When people hear “Director of Marketing,” they often imagine a team of direct reports, agency partners, and big-budget campaigns. Sometimes that’s true.But sometimes… it’s just you. As a one-person marketing department, I’ve worn every hat:✅ Strategy✅ Branding✅ Content✅ Email✅ Social✅ Analytics✅ And yes… even the occasional website rescue It’s not always easy—but it’s incredibly clarifying.…
From Consultant to In-House: What Changes (and What Shouldn’t) By Christine Speed For over 15 years, I ran a marketing consultancy where I partnered with small to mid-sized businesses as a fractional CMO. I loved the variety, the autonomy, and the challenge of jumping into different industries, learning fast, and delivering strategic results. Then I…
Marketing is constantly changing, and keeping up with the latest trends is critical. One of my goals is always to build my skills, whether improving an existing skill or learning a new one. I’ve completed several HubSpot certifications, but this has been at the top of my list for a while now. I’m a big…
A good read from Ben Jura, creative director of Marks brand design and experience agency. “If brands want to successfully connect with consumers in a meaningful way, they need to tell stories and create content, rather than ads, sharing their values and purpose.” https://www.ama.org/marketing-news/tell-us-a-story-dont-sell-us-an-advert/
Happy to share that I now have completed the Google Analytics Individual Qualification!
Tri Cities Urgent Care has branched out to offer family medicine services in Parker County. Tri Cities Family Medicine wanted a simple, user-friendly website for their patients. The site has information about the facility, its services, and its care providers. Also included are downloadable athletics forms for the various schools in the area as well as new…
I’m really excited to be working on several fun new jobs. Stay tuned to see some new websites and marketing projects. If you haven’t already, follow me on Twitter and Pinterest!
Here’s a great article on Dr. Glenn Rogers, owner of Grassy Ridge Natural Beef in the Weatherford Democrat. Find out more about Grassy Ridge Natural Beef and their excellent products on their website – http://www.grassyridgenaturalbeef.com.