At some point, most marketing teams hit the same wall: too many channels, too many priorities, and not enough clarity about what’s actually working. The instinct is usually to do more. More campaigns. More platforms. More tactics layered on top of what already exists. But in practice, marketing rarely gets better that way. It just…
When people hear “Director of Marketing,” they often imagine a team of direct reports, agency partners, and big-budget campaigns. Sometimes that’s true.But sometimes… it’s just you. As a one-person marketing department, I’ve worn every hat:✅ Strategy✅ Branding✅ Content✅ Email✅ Social✅ Analytics✅ And yes… even the occasional website rescue It’s not always easy—but it’s incredibly clarifying.…
From Consultant to In-House: What Changes (and What Shouldn’t) By Christine Speed For over 15 years, I ran a marketing consultancy where I partnered with small to mid-sized businesses as a fractional CMO. I loved the variety, the autonomy, and the challenge of jumping into different industries, learning fast, and delivering strategic results. Then I…
5 Lessons from 15+ Years as a Fractional CMO Over 15 years as a marketing consultant and fractional CMO, I had the opportunity to work with 25+ businesses—from non-profits to SaaS startups. I learned a lot. And I unlearned even more. Here are 5 lessons that still guide me today—whether I’m consulting or leading in-house: 🔹 1. Strategy…
Marketing is constantly changing, and keeping up with the latest trends is critical. One of my goals is always to build my skills, whether improving an existing skill or learning a new one. I’ve completed several HubSpot certifications, but this has been at the top of my list for a while now. I’m a big…
A good read from Ben Jura, creative director of Marks brand design and experience agency. “If brands want to successfully connect with consumers in a meaningful way, they need to tell stories and create content, rather than ads, sharing their values and purpose.” https://www.ama.org/marketing-news/tell-us-a-story-dont-sell-us-an-advert/
