From Consultant to In-House: What Changes (and What Shouldn’t) By Christine Speed For over 15 years, I ran a marketing consultancy where I partnered with small to mid-sized businesses as a fractional CMO. I loved the variety, the autonomy, and the challenge of jumping into different industries, learning fast, and delivering strategic results. Then I…
5 Lessons from 15+ Years as a Fractional CMO Over 15 years as a marketing consultant and fractional CMO, I had the opportunity to work with 25+ businesses—from non-profits to SaaS startups. I learned a lot. And I unlearned even more. Here are 5 lessons that still guide me today—whether I’m consulting or leading in-house: 🔹 1. Strategy…
Marketing is constantly changing, and keeping up with the latest trends is critical. One of my goals is always to build my skills, whether improving an existing skill or learning a new one. I’ve completed several HubSpot certifications, but this has been at the top of my list for a while now. I’m a big…
A good read from Ben Jura, creative director of Marks brand design and experience agency. “If brands want to successfully connect with consumers in a meaningful way, they need to tell stories and create content, rather than ads, sharing their values and purpose.” https://www.ama.org/marketing-news/tell-us-a-story-dont-sell-us-an-advert/
I’m pleased to have completed several of HubSpot’s certification courses including: Content Marketing Social Media Marketing Email Marketing Inbound Marketing HubSpot Academy does a great job with these certification courses. Marketing is constantly changing. Taking these classes is one of the ways I keep up with all the latest. I always learn something new! Actually…
