My Marketing Journey
I’ve always believed that great marketing isn’t about flash—it’s about clarity, purpose, and connection.
I started my career with a passion for understanding what makes people tick—beginning as a psychology major before discovering the perfect intersection of people and business: marketing. After earning my BBA in Marketing from Texas A&M (Gig ’em Aggies!) and an MBA from the University of Houston, I gained early experience with a global chemical company and an advertising agency before stepping into in-house marketing leadership roles.
Over the years, I’ve led marketing strategy across medical devices, environmental consulting, and B2B industrial services—managing everything from rebrands and demand generation to digital transformation and content strategy. Eventually, my passion for helping small and mid-size businesses led me to launch Christine Speed – Marketing & Communications, a consultancy that allowed me to partner directly with business owners and become a trusted fractional CMO.
For over 15 years, I served clients across 25+ industries—building marketing departments from scratch, developing full-funnel strategies, and helping organizations connect with the right audiences in meaningful, measurable ways.
Today, I bring that same strategic mindset and hands-on experience to my current role as a senior marketing leader in the B2B and SaaS space, where I lead initiatives that drive brand growth, digital engagement, and revenue alignment.
Based in the Kansas City area, I’m passionate about using thoughtful marketing to solve real problems and help businesses grow.
Whether I’m leading in-house or consulting, my approach is the same: listen deeply, act strategically, and always focus on delivering marketing that moves the needle.
