Does “marketing speak” sound like a foreign language to you? Not sure what terms like on-page SEO, call to action, long tail keywords, responsive and bounce rate mean? Take a look at this informative HubSpot article on marketing terms that not only defines each term, but also offers some helpful resources in case you want…
The ways in which consumers research and buy products are changing, and that means the methods a business uses to promote itself and its products also needs to shift in-line. This has made the choice between offline or online marketing more complex – which is more worthy of your marketing spend? Offline marketing – newspaper adverts, TV ad campaigns, direct mail, etc. – are getting less…